See Every Screen.Control Every Player.Fix Every Issue.
DatraPlatform gives digital signage owners and technical teams one platform to monitor, manage, troubleshoot, and maintain their entire screen network without the site visits.
Your screens are everywhere.Your operations shouldn't be scattered.
Running a large signage network usually means juggling separate CMS platforms, remote-access tools, scattered log files, and expensive on-site technicians just to answer one question: is everything working?
The Silent Failure Trap
Operating without hardware-level telemetry means a media player can report "Active" while the actual commercial display is powered off, displaying an HDMI handshake loop, or frozen on a Windows error dialog.
Know Which Screens Are Online
Stop relying on public complaints or mystery blackouts. Real-time heartbeats confirm exact operational status across your entire estate.
See What's Playing Right Now
Remote framebuffer capture renders pixel-accurate live screen views on your dashboard without needing physical on-site audits.
Catch Issues Before Customers Do
Automated thresholds and deep diagnostics detect thermal spikes, storage saturation, and app crashes before displays turn black.
Cut Site Visits & Truck Rolls
Resolve up to 84% of player glitches, software hangs, and display power states remotely using verified RS232 hardware commands.
Keep the Network Running at Scale
Whether you run 10 screens or 10,000, enforce consistent firmware, scheduled reboots, and security policies across all locations.
One platform. One agent. Complete control.
Datra connects your signage devices to a central web platform through the lightweight Datra Agent, installed on each player.
Install the Agent
Deploy the lightweight agent on any signage PC or media player. It runs silently in the background, securing instant cloud connectivity.
Connect Your Devices
Each player securely pairs as a managed unit, streaming hardware telemetry, thermal state, network health, and diagnostics to the web.
Monitor From Web
View your entire global screen network organized by Locations, Groups, and Players, with clear online and offline operational visibility.
Detect Issues Early
Continuous monitoring catches offline players, stalled playback, hardware faults, and thermal spikes long before venue complaints arise.
Troubleshoot Remotely
Diagnose issues directly from the web platform with live screenshots, remote terminal access, service actions, and display controls.
Resolve & Verify
Execute the fix, confirm playback recovery on screen, and let the agent report verified status — closing incidents without site visits.
Prove it played. On the actual screen.
Most systems tell you content was sent. Datra Platform shows you it was on screen — pairing your content schedule with live screenshots and camera capture, so every advertiser claim is backed by evidence.
Dispatched isn't the same as displayed.
A content management system can confirm a file was scheduled and sent. It can't confirm the screen wasn't black, frozen, showing the wrong creative, or physically obscured. True proof of play closes that gap — and protects the revenue that depends on it.
Verified on screen
On-demand and scheduled screenshots confirm the right creative was actually rendering on each display.
Camera-confirmed
Where IP cameras are fitted, stream the physical screen live to prove real-world conditions — not just what the player thinks it's doing.
Evidence for clients
Timestamped capture and schedule history give you exportable proof to back billing and resolve advertiser disputes.
Schedule, captured and verified.
Datra reads the content schedule from your existing CMS and pairs each scheduled item with live screen capture from the unit. The result is a clear, timestamped record of what was supposed to play and what actually appeared.
Reads your CMS schedule
Broadsign, Dise, Scala, NowSignage and more — no rip-and-replace required.
Pairs schedule with capture
Each slot lined up against a real screenshot and pixel hash of the display.
Flags exceptions automatically
Stale screens, blank displays, and content variance are detected and raised as alerts automatically.
Verified RS232 Display Codes.Direct Panel Control, Zero Site Visits.
Most signage tools can only restart the operating system. Datra talks directly to the display panel microcontroller over serial RS232 to fix black screens, renegotiate EDID handshakes, and cycle hardware power remotely.
Centralized Web Platform
Single pane of glass across mixed hardware, disparate CMS vendors, and geographically dispersed estates.
24/7 Live Monitoring & Telemetry
Continuous sub-second telemetry streams hardware health, thermal profiles, and playback states in real time.
Remote Troubleshooting
Deep diagnostics to uncover root causes without guessing or dispatching junior technicians to the site.
Remote Control & RS232 Commands
Direct serial hardware bus command execution covering all major commercial display manufacturers.
Alert Automation & Triage
Intelligent threshold triggers convert critical telemetry anomalies into prioritized action workflows.
Lightweight Agent & SLA Protection
Minimal resource footprint ensures zero impact on media playback while protecting contractual revenue.
Built for Two Critical Audiences.Unified by One Platform.
Whether you own the screen estate and safeguard advertising revenue, or operate the fleet and resolve technical issues remotely — Datra gives each role purpose-built operational control.
For Owners: Protect Revenue, Maximize Uptime & Verify Every Screen
Your digital screens are business-critical commercial assets. Don't wait for advertisers or venue managers to report dark displays or frozen creative. Datra delivers continuous fleet visibility, verifiable Proof of Play, and automated SLA compliance across every screen.
For Owners: Protect Revenue, Maximize Uptime & Verify Every Screen
Your digital screens are business-critical commercial assets. Don't wait for advertisers or venue managers to report dark displays or frozen creative. Datra delivers continuous fleet visibility, verifiable Proof of Play, and automated SLA compliance across every screen.
For Operators: Diagnose, Troubleshoot & Resolve Glitches — 100% Remotely
A dedicated engineering toolkit built specifically for NOC engineers, field operators, and IT technicians. Diagnose root causes, trigger verified RS232 display panel reboots, capture live framebuffers, and automate fleet maintenance without physical site callouts.
Without Datra Platform vs. With Datra Platform
A side-by-side operational comparison highlighting the immediate measurable impact on MTTR, physical truck rolls, and ad revenue protection.
Without Datra Platform
- Reactive Discovery: Find out a display is down only after a customer, landlord, or advertiser complains.
- Costly Site Callouts: Dispatch a technician on a physical truck roll (₹18,000/visit) just to reboot a frozen player.
- Blind Playback: Zero visibility into what is actually rendering on screen without physically standing in front of it.
- Revenue Clawbacks: Endure painful advertiser billing clawbacks and disputes due to unverified playback records.
- Fragmented Tooling: Multi-tool chaos with disconnected portals, credentials, and logins for every OEM display brand.
With Datra Platform
- Proactive Telemetry: Sub-second alerts flag anomalies and handshake drops before screens go black or customers notice.
- Remote Resolution: Resolve 84% of issues remotely via web console using verified hardware RS232 display codes.
- Verified Playback: Instant framebuffer screenshots confirm pixel-accurate playback on screen in real time.
- Protected Revenue: Cryptographic Proof of Play audit trails recover ₹2,200/screen in disputed revenue annually.
- Unified Single Pane: Single pane of glass unifying Samsung, LG, Philips, Windows, Linux, and all CMS players.
Core Operational Outcomes Delivered by Datra Platform
Eliminates 4 out of 5 physical site dispatches via remote serial bus control.
Sub-second telemetry detects hardware faults before viewers or advertisers notice.
Cryptographic audit trails protect ad billing and eliminate impression refunds.
Single pane of glass orchestrating Samsung, LG, Philips, Windows, and Linux.
Outbound encrypted tunnels eliminate open inbound firewall ports and attack vectors.
Engineered For Networks Where Downtime Is Not An Option
From roadside digital billboards exposed to extreme heat to mission-critical flight information displays.
Rail & Transit
Sub-second passenger information display (PIDS) synchronization across concourses, platforms, and transit shelters.
Airports & Aviation
Flight information display systems (FIDS), baggage claim carousel monitors, and duty-free concession screens.
DOOH & Roadside
High-impact roadside unipoles, highway gantries, and digital billboard spectaculars operating in harsh outdoor conditions.
Retail & QSR
Digital menu boards, promotional endcaps, and multi-franchise store networks with strict price compliance.
Corporate & Workplace
Internal communications, executive dashboard screens, meeting room schedulers, and lobby architectural video walls.
Healthcare & Clinical
Patient wayfinding, emergency waiting room alerts, clinical queue management, and staff notice boards.
Stadiums & Venues
Ribbon boards, concourse concession menus, and luxury box displays handling massive event-day foot traffic.
Banking & Finance
Branch rate boards, customer greeting walls, and trader communications with strict zero-inbound security protocols.
Higher Education
Campus-wide emergency alerts, student union video walls, lecture hall signage, and athletic arena displays.
Plug Datra into your stack.
A REST API with scoped keys, outbound webhooks for real-time events, enterprise SSO, and connectors for the CMS and hardware you already run. Datra fits your workflow — not the other way round.
Connect Datra to the tools you already use.
Pull estate data out, push events in, and authenticate your way. Datra is designed to sit inside your existing operations stack rather than replace it.
REST API
Read units, locations, jobs and reports programmatically and feed estate data into your own dashboards, BI and internal tools.
Scoped API keys
Generate and revoke API keys with granular, permission-scoped access — so each integration sees only what it should.
Outbound webhooks
Push offline, stale-screen, fault and alert events to Slack, Teams, ticketing or monitoring tools the instant they occur.
SSO & secure access
Enterprise single sign-on with role-based access and per-tenant isolation keeps integration access controlled and auditable.
CMS connectors
Sits over Broadsign, Dise, Scala, and NowSignage as a unified monitoring and operations layer.
Hardware support
Manages Samsung, LG, Philips, NovaStar, and more across Windows, Linux, macOS, BrightSign, and Android.
The systems you already run.
No rip-and-replace. Keep your CMS and hardware, and gain a connected management and monitoring layer on top.
Full OEM Screen & OS Compatibility
Datra connects directly across commercial smart displays, system-on-chip displays, and external media players alike.
Broadsign
Native Integration
Scala
Enterprise Integration
Dise
Supported Partner
NowSignage
Verified Integration
Navori
Supported via Agent
Appspace
Supported via Agent
Connect Datra to your stack.
Book a 30-minute demo and we'll walk through the API, webhooks, and the integrations that matter to your operation.
Other Products from Datra.Dedicated Solutions for Modern Signage.
Explore our specialized standalone products — from content distribution and proof of play to remote device orchestration and NOC incident desks.
Datra CMS
Dynamic signage scheduling, automated dayparting, multi-zone canvas layouts, and cryptographically verified proof-of-play logs.
Datra Orbit
Hardware-level remote device orchestration, bi-directional RS232 panel codes, zero-touch provisioning, and headless watchdog self-healing.
Datra Orbit Desk
Purpose-built digital signage service desk with sub-5-minute MTTR workflows, SLA penalty timers, and automated incident triage.
Enterprise Fleet Packages Tailored to Your Estate Size
Per-screen pricing with zero hidden surcharges. Includes all firmware agents, TLS 1.3 reverse tunnels, and continuous uptime monitoring.
Essential
Complete 24/7 telemetry monitoring, automated heartbeat alerts, and remote application reboot capabilities.
- Real-time screen & player heartbeat telemetry
- Thermal, CPU, RAM, and storage tracking
- Remote media player reboot & app restart
- Location & group hierarchy organizing
- Email & webhook alert dispatch
- Standard 99.9% platform availability SLA
- Email support within 24 business hours
Enterprise Fleet
Full-spectrum remote control with verified RS232 display commands, live framebuffer screen capture, and Proof of Play verification.
- Everything in Essential, plus:
- Verified RS232 & IP hardware bus commands
- Live framebuffer screen capture on demand
- Cryptographic Proof of Play (POP) audit logs
- Peripheral & HDMI EDID handshake diagnostics
- SLA dispute recovery reporting (₹2,200/screen value)
- Automated self-healing watchdog daemons
- Dedicated account manager & 4h response SLA
Enterprise Custom
For operators managing 1,000+ screens requiring on-premises telemetry proxies, custom CMS connectors, or strict banking NDAs.
- Everything in Enterprise Fleet, plus:
- High-volume tiered licensing discounts
- Dedicated private cloud or on-prem deployment
- Custom CMS webhook and API bridges
- 99.999% contractual fleet uptime SLA
- 24/7/365 priority NOC telephone hotline
- Custom RS232 command profiling for proprietary LED
- Tailored security audits & custom SOC 2/ISO reports
ROI & TCO Financial Calculator
Model your avoided technician truck rolls, recovered SLA penalties, and net financial benefit based on actual field operations telemetry.
Frequently Asked Questions & Advisory
Clear, technical answers to how Datra Platform verifies playback, plugs into your existing tech stack, controls hardware, and locks down network security.
Evidence that scheduled content actually played on a screen — verified by Datra Platform with live screenshots and, where cameras are fitted, footage of the physical display. Not just a server log that content was dispatched.
Have questions about your specific display network?
Submit your technical query directly to our signage operations engineering team, or book a 30-minute technical architecture walk-through with an operations specialist.
Book a Live Demo on Your Screen Network
Connect with an SK Square Group enterprise signage architect. We will demonstrate live telemetry ingestion, zero-VPN command execution, and automated proof of play on actual hardware.